Primary Research:
Primary research is research that you do by yourself. This is a type of research where you want to find specific answer for what ever the research is. Examples of primary research
include surveys, interviews, observations and more.
What we did as primary research was sending out questionnaires to friends and family. we made the questionnaires through a website called SurveyMonkey. Once we had made our questionnaires we then used social media and Emails to send then to our friends and family.
Before we made the advert we had to do some documentation on the location that we where filming at. This is called a Reece. A reece is all about taking down basic information of the location, and this is what we did (See above for samples).
Secondary Research:
Secondary Research is a type of research that someone else has don't but you have incorporate it into your work. For example if you was a costume designer and someone else made a better costume than you did and if was for the same show and the same character for the same scene for the same main character, the you would use their designs because it looks better and also is better. you would then incorporate that into your movie/play even though it int yours. This is a cheap alternative and less time consuming that primary research.
For secondary research we looked into existing campaigns for the designated product that we had chosen. This allowed us to get a greater understanding of what type of advertising was being used for the product. We also looking into existing adverts that had already been made. This also allowed us to see what types of methods where being used to promote the product. We also looked at the official Lipton website to see how they go about promoting their product via the internet.
As i have previously said we looked at existing adverts and campaigns for our product. We also began to use newspapers and magazines to see if their where any other ads that where either Lipton's or anyone else's adverts that where in the same market as Lipton, just to see how they advertised their product.
Quantitative Research:
Quantitative research is all about asking for people's opinion.in a way to produce heard facts and statistics to guide you in your research.Normally you research people in large numbers to make sure they are representative sample of your market.
When it came to quantitative research we really didn't do much but we did a little such as our questionnaires. The reason why this is quantitative research is because we aimed for a large audience in order to get specific answer. We also done multiple reece's which allowed us to gather information from lots of places that had potential for us to use in our advert.
The examples of research that we did was the questionnaire as it also comes into the category of quantitative research along with primary research as well.
Qualitative Research:
Qualitative research is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas. Qualitative Research is also used to uncover trends in thought and opinions, and dive deeper into the problem. Qualitative data collection methods vary using unstructured or semi-structured techniques. Some common methods include focus groups (group discussions), individual interviews, and participation/observations.
BARB:
BARB (Broadcasters Audience Research Board) is a website where you can gather information on TV programs and also Films.
This shows what BARB is about. As you can see here BARB allows you to search through their website and see weekly viewing data, Monthly viewing data and also Catch-up viewing data. What this all means is that you as the viewer can see what is the most popular program to watch and also see what type of rating it has been getting.
Another great thing that BARB offers is that it allows you to view the sources from which their facts come from. This allows the viewers to make a judgement to see if they want to believe that source or not.
Overall the main purpose for BARB is to allow the general public to see what is and what isn't popular. This is also a good thing for upcoming TV producers, because this will help them see what people like to watch and what people don't like to watch.
Another website that is good that is similar to BARB is IMDb (Internet Movie Database). This is mainly for films rather than TV shows.
IMDb is a simple way to see reviews on films before you go and watch them. This website is update every 32 seconds to make sure that the information/reviews are fresh and also making sure that their information updates so people can get a clear description of the type of film they are about to see.
Even know that this is a movie database, as you can see here it also shows the times TV programs are on and also shows when the Movie you want to see is being shown.
For example if you was a costume designer and someone else made a better costume than you did and if was for the same show and the same character for the same scene for the same main character, the you would use their designs because it looks better and also is better. you would then incorporate that into your movie/play
What we did was we looked at the typical age group for Lipton products. We found out that the typical age was between 18-32. We done more in-depth research to see why it was set between these two ages. We found out that this is the age that most people either get dressed or feel down. The whole reason of this drink is to cool down and chill hence the campaign called "Get Freshed" it was to help people chill out and cool down. We looked at the current market that the product sat it, we was surprised at how well Lipton was doing. Peach tea seems the be the favorite at the moment. this was interesting to know because drinks with peach and cherry where really high up in the market, the most famous one being cherry coke. We also looked at how the product was reaching out to their target audience. We found out by using people same age as their target audience it enticed people from that age to start drinking. But saying all this 18-32 year old's are not the only ones drinking it. In America the average age of people who start drinking Lipton's is as low as 13. This shows that their audience was 18-32 but people Older and younger are drinking it.
When we went to go start filming at our location we found out that we had to be fast but accurate due to the fact that people where using this room for exams. We found that all of our places we wanted to shoot at where fine and permanently available, but the main rooms we needed was limited availability. We as a group didn't have enough people to film. so you handed out talent releases to people who we though would be a good for the advert. We had a small problem with 1 person as he let us down and dint show up. so we had to use a member from our group which we didn't want to do. We had a £5 budget for each group and we used all the money we had on Lipton, as this was the only prop we needed. When we came to the end we had a small problem as we used all the Lipton, this meant we couldn't re-shoot any of our clips due to the fact we had no more Lipton.