Sunday, 5 July 2015

TO DO

Requirements for production report MAKE CHANGES
Rebranding prezi CHANGES NOT MADE
TV advert analysis ADD more AIDA, ASA AND OFCOM INFORMATION
TV advert evaluation MAKE CHANGES
Nature and purposes of research post UNFINISHED

Tuesday, 9 June 2015

Research Dossier












Budget Sheet - Was given £5 budget for probs


     Talent Release - This was the talent release for our Interviewer


    Location Release - permission to use meeting room 2



       Location Release #2 Permission to use W07B



                                                              Talent Release #2 Talent release for our interviewee



                                                               Reece- Reece for W07B



                                                        Reece #2 Reece for meeting Room 2


                                           Reece #3 Reece for the waiting room outside W07B








Wednesday, 20 May 2015

TV Advert Evaluation




Section 1 - Brief

The brief for this task was to choose a uni lever product and make an advert. The product we choose was Lipton. 2 of the group members had already chosen Lipton, the other chose Dove. We sat down and talked about it and we all agreed that we should do Lipton because of the ideas we had. Because we went with the Lipton idea we allowed the other person who picked Dove, to come up with the final idea because we wanted him to feel that we didn't go by a majority vote due to 2 people already doing Lipton. The current target audience is for people of the ages of 16 and up. The reason why is because is it aimed at people who enjoy tea, which statistically is 16-76. target audience was people between the ages of 18-30. The reason why we had chosen this age group is because we based our advert on a interview, and we wanted to aim it at people who are applying for jobs and are getting stressed about interviews and work in general.


Section 2. The finished product & feedback

We used a website called SurveyMonkey. This allowed us to make a questionnaire specifically designed to our advert. We then used social media and Emails to distribute our surveys out. This allowed us to gather accurate result and also gave us constructed criticism. The advert get the right review as we thought. We tried to make a serious impact but also have a slight humor in the advert, but we quickly found out that the audience didn't like it. Our adverts target audience was 16-30 year old's. With the reviews and responses we got, the majority said the target audience was 18-32. When we made the advert we decided to hall a dull approach at first, with dim colours and making the interviewee look scruffy and making look unprofessional.


As soon as he drinks the Lipton, making him look smart, clean and professional by using bright colours. We tried to use multiple camera shots such as close-ups, Over the shoulder, pans, tracking shots and dolly shots. We used most of these shots and we even used some of these shots more than once. We had a slight issue with the mise-en-scene, we wanted it to look professional, But the background was to college like. We tried to use aspects of the college that looked business like but we found ever so hard later on to find a location where it was so college like.



We used an attachable microphone to the camera so out sound was clear and didnt sound muffled and crackly. This was a good idea later on we we encountered sound issues outside, luckily it didnt pick them up as the microphone was focused on the actors. Once we had filmed everything, we began to edit the clips we had gathered. We used Premiere Pro to edit our clips as it was what was available at the time. We didnt come in to many problems when editing, the main one was adjusting the colour levels. That was soon done and the rest of editing was completed. All the members in our team thought that the finished piece sold the product to a satisfactory point, but our audience was split 50/50. We believe that the reason why people didn't think that the people understood the advert because it was set at a higher age group than what our audience was. With many of other groups they set to have a slight comedic approach, where as ours was more serious. I believe that we sold it effectively, I just don't believe our audience bought it. We tried persuading the audience by getting a message across, this message was whenever you are stressed or under pressure just relax and drink Lipton. This was as effective as we wanted it to be, as most of the responses we got said they WOULDN'T buy our product because they didn't quite understand the advert. The other responses understood the advert and also said the WOULD buy the product, overall the efficiency of the advert varied. We wanted the message to be if you are stressed, drink Lipton.



We did this by a nervous guy walking into a interview looking scruffy and tatty, and then he drinks the Lipton and he goes back into the interview and gets the job. By sending this message it meant we was targeting people who where either looking for jobs or going into higher education and was stressed and also under pressure. The advert fit the purpose I believe, It felt like it was well constructed and also flowed well. I believe that the advert does not break any of the BCAP codes or break anything that it isn't meant too. The music we used was loyalty free, and also any code that apply's for our advert was not broken and was followed so it was safe from getting taken down.


Section 3. Personal reflection

We feel like the advert was what we intended it to be, just some parts wasn't as planned as others. The whole idea was met, which we was happy about. Our storyboard was a huge thing which our group followed, as we where happy with the idea which we came up with. I strongly believe that the final product was what we wanted and also what we had visioned it to be like. Our documentation was almost the same as our final edit, there was one part we had to change due to location reasons. This is the only thing that we had to change. Overall I happy with the overall advert, I just felt that we should have taken the advert not as serious and tried to make the overall story clearer. I feel like our advert could of done with some scenes being shot again, but due to time issues we had to leave. Due to these shots not being re-shot it meant that there is a few points that bring the advert together which we are missing. The advert had to be no more than 1 minute 30, but our overall idea was way above 2 minutes. Due to this we had to shorten our advert and by shortening it, it also meant that the advert didn't really seem like it was finished. This was not any of the groups members fault, this was just a huge time crisis. Even though this stopped us from filming for a couple of hours, Once we headed back to start editing it we found out that we could just remove a couple of the scenes and it would still make sense. This was a huge relief on our part because we honestly thought we would of had to re-shoot the whole advert. I've learned a lot of tips and techniques from this assignment as it has taught me about time management, different types of shots, and many more. Apart from those minor points i fell like that advert was a success in my eyes and also I feel that it got the message across. 

Pre-Production Paperwork for Advert





















Tuesday, 19 May 2015

Nature and Purposes of Research

Primary Research:
Primary research is research that you do by yourself. This is a type of research where you want to find specific answer for what ever the research is. Examples of primary research

include surveys, interviews, observations and more.

What we did as primary research was sending out questionnaires to friends and family. we made the questionnaires through a website called SurveyMonkey. Once we had made our questionnaires we then used social media and Emails to send then to our friends and family.

Before we made the advert we had to do some documentation on the location that we where filming at. This is called a Reece. A reece is all about taking down basic information of the location, and this is what we did (See above for samples).


Secondary Research:
Secondary Research is a type of research that someone else has don't but you have incorporate it into your work. For example if you was a costume designer and someone else made a better costume than you did and if was for the same show and the same character for the same scene for the same main character, the you would use their designs because it looks better and also is better. you would then incorporate that into your movie/play even though it int yours. This is a cheap alternative and less time consuming that primary research.

For secondary research we looked into existing campaigns for the designated product that we had chosen. This allowed us to get a greater understanding of what type of advertising was being used for the product. We also looking into existing adverts that had already been made. This also allowed us to see what types of methods where being used to promote the product. We also looked at the official Lipton website to see how they go about promoting their product via the internet.

As i have previously said we looked at existing adverts and campaigns for our product. We also began to use newspapers and magazines to see if their where any other ads that where either Lipton's or anyone else's adverts that where in the same market as Lipton, just to see how they advertised their product.


Quantitative Research:
Quantitative research is all about asking for people's opinion.in a way to produce heard facts and statistics to guide you in your research.Normally you research people in large numbers to make sure they are representative sample of your market.

When it came to quantitative research we really didn't do much but we did a little such as our questionnaires. The reason why this is quantitative research is because we aimed for a large audience in order to get specific answer. We also done multiple reece's which allowed us to gather information from lots of places that had potential for us to use in our advert.

The examples of research that we did was the questionnaire as it also comes into the category of quantitative research along with primary research as well.


Qualitative Research:
Qualitative research is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas. Qualitative Research is also used to uncover trends in thought and opinions, and dive deeper into the problem. Qualitative data collection methods vary using unstructured or semi-structured techniques. Some common methods include focus groups (group discussions), individual interviews, and participation/observations.


BARB:
BARB (Broadcasters Audience Research Board) is a website where you can gather information on TV programs and also Films.



This shows what BARB is about. As you can see here BARB allows you to search through their website and see weekly viewing data, Monthly viewing data and also Catch-up viewing data. What this all means is that you as the viewer can see what is the most popular program to watch and also see what type of rating it has been getting.



Another great thing that BARB offers is that it allows you to view the sources from which their facts come from. This allows the viewers to make a judgement to see if they want to believe that source or not.

Overall the main purpose for BARB is to allow the general public to see what is and what isn't popular. This is also a good thing for upcoming TV producers, because this will help them see what people like to watch and what people don't like to watch.


Another website that is good that is similar to BARB is IMDb (Internet Movie Database). This is mainly for films rather than TV shows.



IMDb is a simple way to see reviews on films before you go and watch them. This website is update every 32 seconds to make sure that the information/reviews are fresh and also making sure that their information updates so people can get a clear description of the type of film they are about to see.



Even know that this is a movie database, as you can see here it also shows the times TV programs are on and also shows when the Movie you want to see is being shown.

For example if you was a costume designer and someone else made a better costume than you did and if was for the same show and the same character for the same scene for the same main character, the you would use their designs because it looks better and also is better. you would then incorporate that into your movie/play

What we did was we looked at the typical age group for Lipton products. We found out that the typical age was between 18-32. We done more in-depth research to see why it was set between these two ages. We found out that this is the age that most people either get dressed or feel down. The whole reason of this drink is to cool down and chill hence the campaign called "Get Freshed" it was to help people chill out and cool down. We looked at the current market that the product sat it, we was surprised at how well Lipton was doing. Peach tea seems the be the favorite at the moment. this was interesting to know because drinks with peach and cherry where really high up in the market, the most famous one being cherry coke. We also looked at how the product was reaching out to their target audience. We found out by using people same age as their target audience it enticed people from that age to start drinking. But saying all this 18-32 year old's are not the only ones drinking it. In America the average age of people who start drinking Lipton's is as low as 13. This shows that their audience was 18-32 but people Older and younger are drinking it.

When we went to go start filming at our location we found out that we had to be fast but accurate due to the fact that people where using this room for exams. We found that all of our places we wanted to shoot at where fine and permanently available, but the main rooms we needed was limited availability. We as a group didn't have enough people to film. so you handed out talent releases to people who we though would be a good for the advert. We had a small problem with 1 person as he let us down and dint show up. so we had to use a member from our group which we didn't want to do. We had a £5 budget for each group and we used all the money we had on Lipton, as this was the only prop we needed. When we came to the end we had a small problem as we used all the Lipton, this meant we couldn't re-shoot any of our clips due to the fact we had no more Lipton.

Wednesday, 15 April 2015

The Pre-Production Process - Requirements for a moving image production

The media product that we produced was a low budget Short 60 second DePict Video for their annual contest. We distributed it through our College media YouTube channel. They entries was posted up online for the public to view


There are many different types of moving image products, the first one that comes to mind is fictional, eg TV soap, horror film, drama, sci fi, children’s cartoons. These are ones that are scripted or acted for you entertainment.




The other type is  factual, eg news program, documentaries, reality TV, quiz
shows, program. These are the ones that are real events that are happening. These normally haven't been scripted or made up.





FINANCE AND SOURCES OF FUNDING

Here is a list of what i believe you would have to spend your money on when thinking about making a film:
- Equipment (Camera,m Lighting, Sound, mic etc)
- Crew
- Script writers
- actors
- location
- transport
- advertisement
- licences
- Programs for editing
- Food and drink for the set
- Costumes
- computers for editing




Their companies the give you money to help you make your film, here is a short list of them:
       - http://www.weareukfilm.com/financing-in-the-uk
       - http://www.creativeengland.co.uk/film/production-funding
       - http://www.bbc.co.uk/filmnetwork/filmmaking/guide/before-you-start/funding
       - http://www.themoviefund.com/

 These are only a few I found. But you don't have too go with websites or companies you can simply go to the bank and ask for a loan. If you are skeptical about doing any of these there is always crowd funding. An example of this is a kick starter. An example of a film that is being kick started right now is Juarez 2045. This allows you to ask the public for small donations that will help with the cost. This is where you get loads of people to contribute a small amount. This is normally done via the internet. With films now a days, people have either their favorite actor/actress or even their own favorite director. There may be people that have enough money to privately invest into that movie they want to make. This means they get money from anonymous investors so they can make the film. A good example of private funding is a women called Megan Ellison. She is known for investing money into films. She has invested in Terminator 5, Killing them Softly, Lawless and many more. 

REQUIREMENTS

When we went filming we had to require only a small amount of equipment. The reason why is because we wasn't making 1 huge film, we all had been assigned groups to make multiple films. The group that i was allocated to used a standard video camera, a tripod, a small selection of problems (Hand cuffs, Radio, Plastic gun, Police hat, headphones and various pieces of clothing) and also had a 16GB SD card. We used are local park to film as our location because it is opposite the college so it was easier to access.

PERSONNEL

a typical crew for a low budget short would be a camera man, sound guy/girl, and a hand full of close friends and family to help out with the filming. You also may have an editor but normally someone within the group edits it all together for you.
In a television program you would have a lot more people working for it because it is on a bigger scale than a low budget short. For a television program the crew would look something like this:

Casting director
Costume designer
  Director
Location manager
  Make-up artist
  Production designer
  Researcher
  Set designer
Television producer
  Writer
  Head writer
  Screenwriter
  Story editor
Camera operator
Technical staff


For a Hollywood cinema you would need a lot more staff than these two put together. The list which i am about to show has been taken from a webpage that gives a list of TV crew you'll need for a Hollywood cinema. I've added the extras that you would need for a Hollywood film ,the ones from the other two are not included but you still need them to make the film.
(http://en.wikipedia.org/wiki/Television_crew)

Production
Camera operator/cinematographer/video graphed
Character generator operator/Aston/Duet operator
Floor manager
Graphics coordinator
Stage manager
Gaffer
Grip (job)
Gallery/control room team
Production manager
Production assistant
Runner
Stunt coordinator
Technical director
Television director – director
Video control operator/vision engineering
Video tape operator
Vision mixer
Post-production
olorist
Composer
Editor
Foley artist
Post-production runner
Publicist
Sound editor
        Title sequence designer
Specialist editors
ADR editor
Blue screen director/matte Artist
Special effects coordinator





When we was making our short we decided amount our selves who would be allocated to what role. we had a short couple of minutes talking about our strengths and limitations, then we came to  a group decision that we all felt comfortable. Because we only had 3 people we all kind of said that we would do a little bit of everything. Because then it seemed fair that all of us had done everything, and this meant none was doing the same thing all the time.


When we talk about making a big Hollywood cinema film we actually don't think about the money side of it until later on. You need investors so they can invest in your film. investors give you money to make the film and then expect the money back and a little more once the film has been made. One of the top investors around are called Gateway Films (http://www.independentfilminvesting.com) they allow anything from $10,000 - $1,000,000. there are also other investors out there that also do much bigger invests than Gateway films, these don't always have to be companies, normally individuals invest into films such as Reid Hoffman. He is one of the biggest film investors going. He invested in over 50 films.when filming you also need to take into consideration that the main people for the film are the actors, you need to keep them happy so they produce great content for your film. In the move Fast and Furious 6, Paul Walker didnt want to do a shot alone so the director added Vin Disel in this scene there he shouldn't be, just  to make Paul Walker happy. It just shows that you need to keep certain people more happy than others.

DEADLINES

if you dont meet a deadline in the professional industry your film doesn't get made, it just becomes one big flop and you lose a load of money. deadlines are so important to meet because they are set for a reason and if you miss them then it starts costing people money, mainly yourself. If the you miss the deadline but 1-3 days it might still get made, but if you miss it by weeks then you have no chance of making that film that you put all that effort into.
When we did our low budget short we had a certain deadline to meet. As a group we had 6 lessons to plan, 1 week to film and 6 lessons to edit. As a group we met this deadline and handed our piece in on time.

GETTING YOUR EQUIPMENT

When making a professional movie, you want the best equipment that you can afford. Many high end directors normally will have there own equipment. But if you are just starting out then you can hire the equipment through companies. A well known one is called DecodeUK (http://decodeuk.com/kit-hire/) they offer a huge range of hire equipment.




As you can see here they offer everything that you would need to start a film, and this equipment isnt basic either, it is high quality equipment that they offer. This is only one of many equipment hire companies. here are a short selection that you can choose from: Maniac films (http://www.maniacfilms.com/rental/), Filmscape (https://www.filmscapemedia.com/) these all offer high end equipment and some companies offer more than others. The nearest company to where i live that offers the same service as these companies do is in Unit 3 Hall Farm, Martham Road, Great Yarmouth. this is only a few minutes from where i live. The company is called RDC Audio.

As i said before we only had basic equipment, no high end camera's. We simply obtained this equipment through the AV room at college. We use our student ID's to rent the equipment. There are other pieces of equipment available such as Road Microphones, Dollies, and other steady cams. We felt like we didn't need any of this equipment due to our location. The only thing we felt like we should of done is use steady cam to make the quality better and also not so shaky.


LOCATION

A location reece is where you scout out potential areas where you would like to film. You simply use this to take down basic information of the place so you know where it is. This allows you to search multiple locations and remember where they were.

When we went searching locations we had certain theme in mind which was urban. Our first location was the college field, but it didn't have that certain look/feel to it. We then went to and scouted the local graveyard, this was a good place to film but was hard to contact anyone to see if it is okay to film in there. The last location was the park which lead into an abandon allotment which just seemed to be perfect and was what we as a group were looking for.

The main issue for us was health and safety. Because the allotment was abandoned we had to watch out for shard of glass and metal that was laying around. we overcame this by simply just watching where we were going and also making sure the path we took was clear and safe. The other factor that we had to take into consideration was the public as the park is used by the public to walk their dogs so we didnt want to stop them but also we wanted to film so we had a couple of issues with dogs running in the set and also a couple of them running into the scene. This was easily solved because if we had any disturbances like this we simply filmed the shot again which wasn't no hassle.


MATERIALS

The main thing i can think of that you would need are licences for equipment and also programs that you want to use. This is a huge part of the film because if you dont have the licence for a certain piece of equipment or software then your movie wont be distributed and also you will receive a heavy fine that you will have to pay. The other thing that you may need is Copyright right's. This means you can use a certain piece of music or a certain location. Copyright has been a big issue in the past and now-a-days it becoming more of a problem. The financial considerations that take place are stuff like affordability. The main financial consideration is that if you use a certain program, music, sound clip will we be fined for using it? The one thing you dont want is a fine whilst making a film because it just adds to the cost and might also lose you a huge chunk of profit that you could of got.




LEGAL ISSUES

As i had said before the main thing that you nee to watch out for is copyright issues and also making sure you own a solid copy of the program that you are using. Copyright is where you use a certain place/image/music clip that you dont own, it is someone else's. When editing you will need a high end editing program such as Sony Vegas or After Effects. The editor must have a purchased copy of these software's because if they find out you dont have a solid copy you will be fined and even get a criminal record .




Copyright is a legal right created by the law of a country that grants the creator of an original work exclusive rights to its use and distribution. People normally get into trouble with copyright through music. The way it can effect you is if you use a song of say someone like David Guetta, but you haven't asked to use but you use it anyway without their consent.

The only copyright issue that we fell into when making our DepicT entry was music, ours had to be copyright free and also loyalty free. This meant that we has to searched high and low for music hat we could use and post up onto YouTube with getting a copyright strike.

Clearance is where you are allowed to use a certain piece of music or any copyrighted thing. When you have clearance you are allowed to use that piece in your film. For example you just got clearance to use a song by a certain artist, this now allows you to put that song in your film.  public liability insurance policy covers your business if someone is injured in some way by your business, or if you damage third party property when carrying out work. Bear in mind that even a minor scratch to personal property could lead to hefty fines, especially as you could be required to pay legal fees if the case goes to court, and these too will be covered by your policy.

Public liability insurance is a type of insurance that covers the general public. This may come into place if you are using the general public in your movie. This only takes effect if someone is hurt or injured during the making of the film. The insurance is used to cover the costs of compensation and also personal claims against the company. Public liability insurance is the most common type of insurance taken out by small businesses, but with a range of cover options available, it's just as well-suited to larger firms.

A completion guarantee is a form of insurance offered by a company (in return for a percentage fee based on the budget) that is often used in independently financed films to guarantee that the producer will complete and deliver the film to the distributor(s) thereby triggering the payment of minimum distribution guarantees to the producer (but received by the bank/investor who has cash flowed the guarantee (at a discount) to the producer to trigger

Ofcom is the communications regulator in the UK. they make people in the UK get the best from their communications services and are protected from scams.

Twelve people who work for the BBC regulate the BBC. What makes it different to OFCOM is that they only provide better service for their own shows, not for everyone unlike OFCOM who provide a service that benefits everyone.

The BBFC (British Board of Film Classification) is a non-governmental organisation. What the BBFC does is it is responsible for the national classification and censorship of films within the United Kingdom.

The way regulation works now is that it is done by itself. The on-demand feature on most box-sets is self-regulated by a group called the Association for Television on Demand, whose code broadly mirrors that of Ofcom. With online videos becoming more and more bigger nowadays this means it is harder to regulate because anyone anywhere can view them at any point of the day. Overall it just shows that now-a-days it is harder to regulate certain things due to the power of the internet. Overall if it is not on the internet it means it is easy to regulate, but most regulations are now self-regulated.

the trade union is an organisation of workers who have come together to achieve common goals such as to protect trade, improve the safety and also make the trades more successful. The trade union is important because trade unions play an important role and are helpful in effective communication between the workers and the management. They provide the advice and support to ensure that the differences of opinion do not turn into major conflicts.

PACT stands for Producers Alliance for Cinema and Television PACT helps giving independent UK producers their own intellectual property rights. BECTU is (Broadcasting, Entertainment, Cinematography and Theater Union) is a trade union in the United Kingdom. PACT helps to shape the best possible regulatory and legislative environment for the independent production sector to grow.